Gretchen by MiAna GmbH & Co. KG

Booth number 2Q532

About us

Gretchen is dedicated to the creation and crafting of timeless handbags which focus on architecturally sculptured shapes. We dedicate our products to modern women with an independent spirit, a beautiful mind that embraces the here and now. Our customer is anchored in her values and has a cosmopolitan image of the world. 

GRETCHEN stands for leather goods with a distinctly modern design language. Embracing a holistic concept, the creations follow sculptural aesthetics and lay focus on avant-garde shapes and precise cuts. Elaborate details such as hand-applied profilings, architecturally shaped bottom constructions and foldable elements fuse with a soft body and create a new concept of a handbag.

GRETCHEN designer Anne-Christin Schmitt claims that "Design is only half of the equation. The other half is the material itself." Balanced combinations of finest glazed and waxed calf leathers are typical elements of the distinguished GRETCHEN style. The natural texture of these leathers breathes timeless luxury and makes the colorful collections vibrate vividly.


Products and services

Gretchen design is all about the precision of shapes. Our designs are defined by a dynamic and modern, yet timeless style. Similarities with the Bauhaus school are recognizable. Details such as hand-applied profile structures, or architecturally shaped bottom constructions indicate this influence. The Gretchen product portfolio comprises of leather hand bags, from evening formats to every-day shoppers and backpacks, as well as business carriers and weekenders. The annual two main collections include an average of 25 handbags models and offer a vast choice of up to 12 colors per style. An extensive range of matching small leather goods complete the handbag range – fine leather gloves, coin purses, tablet purses, card sleeve, Smartphone purses, luggage tags, keyrings and other items come with every collection.


Gretchen Calla Shoulderbag

The Calla shoulder bag is the perfect size for the evening and day: a party, a nice dinner, or just a shopping trip. Suitable for your wallet, phone, keys and cosmetics - you have all your essentials within easy reach. The design is inspired by the elegantly curved silhouette of a calla blossom.

Gretchen Tango Collection

Profiling structures beneath the leather surface create a rich, three-dimensional texture. The shiny glazed leather deliberately plays with light and shadow effects, giving the bag an even more vivid character. Cut to measure profile structures are applied onto a support material. This base structure is then covered with leather. With a blunt knife, the so-called 'folding leg', each profile structure is retraced by hand, one by one.

Gretchen Maple Metal Tote

The Maple Metal Tote is not only a puristic piece of art, it is also a super practical companion for your everyday life. The specialty about the bag is its versatility.

Gretchen by MiAna GmbH & Co. KG
Wilhelm-Kabus-Str. 70
10829 Berlin

Phone: +49 30 6959697-0
E-mail: Send message

Contact person

Michael Georg Schmitt
Managing Director / Lateral Thinker
E-mail: Send message

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