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INTERVIEW WITH FOUNDER ROGER BRANDTS

HOW DID FYNCH-HATTON COME TO BE FOUNDED?
“That certainly has a lot to do with the fact that my family has been dealing with textiles for many generations. I come from a clothier family and in this sense my way was predetermined. A milestone: My ancestor Franz Brandts brought the first mechanical looms from England to continental Europe in 1870. This was a decisive step towards the industrialization of the textile industry. In 1945 my grandfather founded the Wilhelm Brandts Tuchfabrik GmbH. As a child I always found Grandpa's looms awesome and the development and production of fabrics has always fascinated me. Even though I was not in line with the tradition of weavers and entered the clothing industry with Fynch-Hatton, the topic of high-quality fibres, the best yarns and the fabrics made from them is still my passion. When I did a 6-month internship in South Africa to prepare for my studies in textile technology and when at the time the film ?Beyond Africa? was shown in cinemas, I was captivated. Not only by this wonderful continent, but also by the person of Denys Finch Hatton. A great man who took his liberties and loved the nature and wildness of Africa. Both played an important role in the founding of Fynch-Hatton.”
IN OTHER WORDS, AFRICA PLAYS A SPECIAL ROLE IN THIS BRAND
“That’s right. Africa is a great and diverse continent in all areas. On the one hand there is the everlasting sun, the infinite sky, the untouched, wild nature and the special interplay of light and colours. With people who, despite many problems, never lose their laughter ? happy people ? and where fashion simply means ?back to basics?. On the other hand, there was the freedom-loving bon vivant Finch Hatton, whose life I would certainly have loved to live. He was an adventurer, always looking for the unusual, open to everything. He did what he believed in and is therefore a real inspiration for the brand. Everything together is reflected in our products. From the acacia tree typical for the African landscape as logo through specific colour combinations up to high and resistant quality and specific style.”
WERE YOU CONVINCED OF SUCCESS FROM THE BEGINNING?
“Yes and no. Of course, there are always risks. But I come from an entrepreneurial family and I was sure that Fynch-Hatton could fill a niche. A good, honest product finds its market. I was convinced of that. In the middle of the market, the perfect price performance ratio was missing. So I risked! True to my rather short but clear motto: Do it! We place the emphasis on top quality and use the best possible manufacturing techniques. But we invest more in the product than in the cost-intensive construction of a lifestyle world. We also rely on long-standing supplier relationships, selected production plants, a very concise cost structure and fairly calculated prices. This gives us absolute flexibility and we are able to offer products that are significantly cheaper than the premium brands, but that can be compared qualitatively with the top brands. Fynch-Hatton is a brand anyone can afford without sacrificing the quality and style of a premium brand.”
WHAT ARE THE NEXT STEPS OF FYNCH-HATTON?
„Like all companies, we have to be agile. As a result, for example, in addition to sweaters we have also included in our offer very successful shirts and polo shirts as well as down jackets and vests. We also offer trousers, jackets, sport jackets and accessories and recently also shoes, everything a man needs to be well-dressed. In our industry jargon we call this a total look. Here, of course, as with all our products, we place the greatest value for fantastic price performance ratio. Furthermore, in the case of pants we have taken care for the perfect fit with the goal of creating a slim and modern silhouette. The outdoor jackets and the high-quality finish sport jackets follow a sporty, relaxed idea. Clear looks, tidy and not over-decorated. Top use of goods in a modern, understandable fashion statement. Just as the men love it. Thanks to shop-in-shops we are represented by leading retailers and active in the retail business with our online shop and our stationary stores. There we present the entire product range of our high-quality brand world, in which besides the goods there is much more to discover. In addition to the new retail concept, we also aim to open up additional markets on an international level. So far, we are represented in more than 50 countries. And more will follow. In order to be ready for further development, we want to strengthen the digitization of our company and, in the longer term, the brand image. With a view to digitization, we are investing in our B2B and B2C online shops as well as in the automation of our processes. In order to grow as a brand, we have done an image shooting in South Africa. Of course, the locations are modelled on the places where our name giver Denys Finch Hatton was staying at the time. Thinking in larger dimensions this is the adventure in which we have engaged. We always keep the greatest inspiration in mind and keep asking ourselves: What would Denys Finch Hatton do? ”

Further reading

Exhibitor: Fynch-Hatton (China) Limited