News and innovations published by German exhibitorsback to overview
German label Fynch Hatton continues to strengthen its market position with its most comprehensive collection to date for S/S 19. With over 1000 stockists outside its home territory, the brand is now sold in 55 markets worldwide – impressive growth which doesn’t look to be slowing any time soon.
Founded in 1998, Roger Brandts established Fynch-Hatton with the vision to produce fine quality menswear for the mainstream menswear market, drawing inspiration from the colours of the African landscape. Taking its name from aristocrat and adventurer Denys Finch-Hatton, the brand began life as a knitwear specialist, since expanding into a complete lifestyle label, offering outerwear through to footwear options.
Building a strong, high quality retailer base within the China market has been central to Fynch Hatton’s global growth strategy, with strides made to help stockists repeat in-season through the new digital B2B platform.
This growth strategy also includes the recent announcement of a sponsorship package for German football team, Monchengladbach, with signage throughout the football stadium set to be seen by millions on TV worldwide. In addition to this, the brand has become affiliated to the World Hunger Aid charity as a Partner for Africa – helping to support projects and people to build their own micro businesses and to help supply vital clean drinking water.
Colour themes Spring / Summer 2019:
Savannah Adventure:The olive and green shades of the African savannah are combined with a striking blue.
Royal blue with a striking orange is the main accent in our nautical theme.
Cape town Summer:
New colours such as berry, pink and rose are mixed with a classic night blue.
Flamingo & coral are the accents, softened with various grey and silver shades.
Exhibitor: Fynch-Hatton (China) Limited